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Razvoj blagovne znamke v start-up podjetju : magistrska nalogaFatorič, NeliType of material - master's thesis ; adult, seriousPublication and manufacture - Koper : [N. Fatorič], 2018Language - slovenianCOBISS.SI-ID - 1541035204
Author
Fatorič, Neli
Other authors
Ruzzier, Mitja
Topics
blagovna znamka |
razvoj blagovne znamke |
start-up |
vitki pristop |
vitko znamčenje |
najosnovnejša sprejemljiva znamka |
SBFunnel |
notranji in zunanji pogled na blagovno znamko |
brand |
brand development |
startup |
lean approach |
lean branding |
minimum viable brand |
SBFunnel |
internal and external perspectives of a brand
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Univerzitetna knjižnica skladišče dis 0000000520 IN: 01000023777 Univerzitetna knjižnica skladišče dis 520 IN: 01000023777 |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Fatorič, Neli | |
Ruzzier, Mitja | 28257 |
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