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Vplivnostni marketing in prikrito oglaševanje : zaključna projektna nalogaZupanec, TjašaType of material - undergraduate thesis ; adult, seriousPublication and manufacture - Koper : [T. Zupanec], 2019Language - slovenianCOBISS.SI-ID - 1541807044
Author
Zupanec, Tjaša
Other authors
Lesjak, Benjamin
Topics
vplivnostni marketing |
spletni vplivnež |
transparentnost oglaševanja |
slovenska zakonodaja |
predpisi samoregulative |
prikrito oglaševanje |
družbena omrežja |
družbena omrežja |
influence marketing |
influencer |
transparency of advertising |
slovene legislation |
selfregulating guidelines |
subliminal advertising |
social media |
social media
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Univerzitetna knjižnica skladišče dd 0000004142 IN: 01000024454 Univerzitetna knjižnica skladišče dd 4142 IN: 01000024454 |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Zupanec, Tjaša | |
Lesjak, Benjamin | 22664 |
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