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A framework for marketing managementKotler, Philip, 1931- ; Keller, Kevin Lane, 1956-Type of material - textbookPublication and manufacture - Upper Saddle River (N.J.) : Prentice Hall, cop. 2006Language - englishISBN - 0-13-145258-4COBISS.SI-ID - 1662935
Author
Kotler, Philip, 1931- |
Keller, Kevin Lane, 1956-
Topics
Marketing |
Management |
trženje |
management |
trendi |
trg |
karakteristike |
odločanje |
pozicioniranje proizvoda |
blagovne znamke |
potrošnik |
psihologija potrošnika |
konkurenca |
poslovno komuniciranje |
kadri |
direktno trženje |
elektronsko trženje |
marketing |
management |
trends |
market |
characteristics |
decision making |
positioning |
trademarks |
consumer |
consumer psychology |
competition |
business communication |
personnel |
direct selling |
electronic marketing |
electronic marketing
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Univerzitetna knjižnica |
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Univerzitetna knjižnica 339.138 KOTLER PHILIP A framework IN: 01000012479 Univerzitetna knjižnica 339.138 KOTLER PHILIP A framework IN: 01000012479 |
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Kotler, Philip, 1931- | ![]() |
Keller, Kevin Lane, 1956- | ![]() |
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