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Principles of services marketingPalmer, Adrian, 1955-Type of material - textbookEdition - 4th ed.Publication and manufacture - London [etc.] : McGraw-Hill, cop. 2005Language - englishISBN - 0-07-710794-2; 978-0-07-710794-9COBISS.SI-ID - 17071590
Author
Palmer, Adrian, 1955-
Topics
Service industries |
Marketing |
Marketing |
Marketing |
Dienstensector |
trženje |
storitve |
ponudba |
marketing povezav |
potrošnik |
lojalnost |
obvladovanje znanja |
pozicioniranje proizvoda |
kvaliteta |
oblikovanje cene |
ekonomska propaganda |
mednarodno trženje |
marketing |
services |
supply |
relationship marketing |
consumer |
loyalty |
knowledge management |
positioning |
quality |
pricing |
advertising |
international marketing |
international marketing
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Univerzitetna knjižnica |
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Univerzitetna knjižnica 339.138 PALMER, A. Principles IN: 01000015377 Univerzitetna knjižnica 339.138 PALMER, A. Principles IN: 01000015377 |
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Palmer, Adrian, 1955- | ![]() |
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