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  • Mass customisation for a sustainable competitive advantage in the footwear industry
    Fatur, Peter
    The present competitive situation in a number of industries is changing because buyers demand an increasing variety of product choice with low or even no price premiums charged. In case of ... traditional labour-intensive industries, such as footwear, high-labour costs, a progressive reduction in the size of production batches and a demand for minimising delivery times further reduce the long-term competitiveness. The purpose of this paper is to evaluate the socioeconomic framework that the manufacturers of high-cost traditional footwear producing countries are facing and to investigate some possible options for provision of a sustainable competitive advantage.
    Source: International journal of sustainable economy. - ISSN 1756-5804 (Vol. 2, no. 2, 2010, str. 164-179)
    Type of material - article, component part
    Publish date - 2010
    Language - english
    COBISS.SI-ID - 3433175
    DOI

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