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Principles of marketingKotler, Philip, 1931- ...Type of material - textbookEdition - 4th European ed.Publication and manufacture - Harlow (Essex) : Pearson Education ; London [etc.] : Prentice Hall Europe : FT Financial Times, 2005Language - englishISBN - 0-273-68456-6COBISS.SI-ID - 8039452
Author
Kotler, Philip, 1931- |
Wong, Veronica |
Saunders, John A., 1946- |
Armstrong, Gary, Dr.
Topics
Marketing |
Business-to-Business companies |
Marketing |
Management |
Trženjski splet |
Učbeniki za visoke šole |
Mednarodni marketing |
Globalna strategija |
Računalniška doba |
Učbeniki za visoke šole |
Marketing, direktni |
Prodajne tehnike |
Učbeniki za visoke šole |
Marketing |
Marketinška strategija |
Marketinški procesi |
Učbeniki za visoke šole |
Marketing |
Strategija |
Tržno komuniciranje |
Učbeniki za visoke šole |
Marketing |
Tržna miselnost |
Potrošniški interesi |
Učbeniki za visoke šole |
marketing |
management |
strateško planiranje |
strategija trženja |
marketinški splet |
marketing mix |
povpraševanje |
trženje |
spremembe |
družba |
potrošnik |
poslovna etika |
poslovno okolje |
psihologija potrošnika |
cilj |
trg |
segmentacija |
pozicioniranje |
konkurenčnost |
prednost |
globalizacija |
tržne raziskave |
kupci |
vedenje |
proizvodi |
storitve |
novi proizvodi |
življenjski cikel |
cene |
promocija |
elektronsko trženje |
elektronsko poslovanje |
distribucija |
ekonomska propaganda |
oglaševanje |
mednarodno trženje
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Univerzitetna knjižnica 339.138 PRINCIPLES IN: 01000011861 Univerzitetna knjižnica 339.138 PRINCIPLES IN: 01000011861 |
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Univerzitetna knjižnica 339.138 PRINCIPLES IN: 01000012481 Univerzitetna knjižnica 339.138 PRINCIPLES IN: 01000012481 |
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Kotler, Philip, 1931- | ![]() |
Wong, Veronica | ![]() |
Saunders, John A., 1946- | ![]() |
Armstrong, Gary, Dr. | ![]() |
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