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Analiza ravnanja odnosov z odjemalci - CRM (customer relationship management) kot oblika modernega trženja, konceptualni model ključnih dejavnikov uspeha CRM in empirična preverba : doktorska disertacijaVerstovšek, SintijaType of material - dissertation ; adult, seriousPublication and manufacture - Ljubljana : [S. Verstovšek], 2009Language - slovenianCOBISS.SI-ID - 18461926
Link(s):
http://www.cek.ef.uni-lj.si/doktor/verstovsek271.pdf
Repository of the University of Ljubljana – RUL
Digitalna knjižnica Slovenije - dLib.siDostop z namenskih računalnikov v prostorih NUK
Author
Verstovšek, Sintija
Other authors
Žabkar, Vesna
Topics
trženje |
odnosi s strankami |
potrošnik |
zadovoljstvo |
lojalnost |
modeli |
informacijska tehnologija |
kadri |
raziskave |
analiza |
marketing |
customer relationship |
consumer |
satisfaction |
loyalty |
models |
information technology |
personnel |
research |
analysis |
analysis
Shelf entry
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Verstovšek, Sintija | 91572 |
Žabkar, Vesna | 15495 |
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