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Principles and practice of marketingJobber, David, 1947-Type of material - textbook ; adult, seriousEdition - 4th ed.Publication and manufacture - London [etc.] : McGraw-Hill, cop. 2004Language - englishISBN - 0-07-710708-XCOBISS.SI-ID - 512385649
Author
Jobber, David, 1947-
Topics
Marketing |
Marketing |
Europe |
Case studies |
marketing |
spletno trženje |
direktni marketing |
marketinško planiranje |
tržno okolje |
segmentacija trga |
pozicioniranje trga |
potrošniki |
kupci |
življenjski cikel izdelka |
cene |
razvijanje izdelkov |
oglaševanje |
osebna prodaja |
prodajni management |
distribucija |
konkurenca |
konkurenčne prednosti |
tržne storitve |
mednarodno trženje
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University of Novo mesto |
available - outside loan, loan period: 1 months
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Fakulteta za ekonomijo in informatiko 339.13 JOBBER, D. Principles and practice IN: 000005268 Fakulteta za ekonomijo in informatiko 339.13 JOBBER, D. Principles and practice IN: 000005268 |
available - outside loan, loan period: 1 months
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Fakulteta za ekonomijo in informatiko 339.13 JOBBER, D. Principles and IN: 000005269 Fakulteta za ekonomijo in informatiko 339.13 JOBBER, D. Principles and IN: 000005269 |
available - outside loan, loan period: 1 months
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Jobber, David, 1947- |
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