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Alvesson, Mats; Kärreman, Dan
The Academy of Management review, 10/2007, Volume: 32, Issue: 4Journal Article
We outline a research methodology developed around two basic elements: the active discovery and/or creation of mysteries and the subsequent solving of the mysteries. A key element is the reflexive opening up of established theory and vocabulary through a systematic search for deviations from what would be expected, given established wisdom, in empirical contexts. "Data" are seen as an inspiration for critical dialogues between theoretical frameworks and empirical work.
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