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Kim, Yongsoo; Kelly, Tim; Raja, Siddhartha
2010, 06-15-2010, 20100101eBook, Book
This book suggests an ecosystem approach to broadband policy that could help in the design of strategies, policies, and programs that support network expansion, have the potential to transform economies, improve the quality and range of services, enable application development, and broaden adoption among users. To identify emerging best practices to nurture this ecosystem, this volume analyzes the Republic of Korea and other leading broadband markets. It identifies three building blocks to support the growth of the broadband ecosystem: defining visionary but flexible strategies, using competition to promote market growth, and facilitating demand. An important but often neglected building block is demand facilitation. This includes raising awareness about the benefits of broadband and improving affordability and accessibility for the largest number of users. Successful countries have often focused on creating a suite of useful applications that increase the relevance of broadband to the widest base of users. Programs to mainstream information and communication technology (ICT) use in education, health, or government have been common.
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