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  • The influence of a company's strategy on creativity and project results in an NPD - case study [Elektronski vir]
    Vukašinović, Nikola, strojnik ; Fain, Nuša ; Duhovnik, Jože, 1948-
    There has been a great deal of discussion about how important creativity is for the process of newproduct development. In the globalized, competitive world where there is a constant inflow of new ... consumer goods it is extremely important to establish a successful information network of knowledge sources (e.g., academia) and product producers (e.g., companies). The core of this network should become new-product developers who are being supplied with a real-time flow of accurate and proper information. The developers could be a company or academia placed, or either dispersed to some other locations. Sincethe developers rely heavily on information provided to them, it is essential to establish the appropriate level of trust and support between all the partners involved. To simulate this kind of working environment, an international school called the European Global Product Realiyation (EGPR) was established. It connects students from several European Universities (in 2010 this was the University of Zagreb, University of Ljubljana, City University London and Technological University Budapest) into a design course with a different industrial partner involved each year. The industrial partners define the product specifications for the products to be developed and provide the information about the existing models in comparable families of products. In 2010 we had the opportunity to host two companies at this course concurrently with two different development approaches. One company hada liberal view of the product-development process and gave the developers only basic product constraints at the beginning, while the other company set much tighter product constraints. Based on these constraints, the teams took different approaches to their new-product development. Some of those differences, which also had an effect on the results, are described in this article.
    Vir: ICED 11 [Elektronski vir] (Str. [1-7])
    Vrsta gradiva - prispevek na konferenci
    Leto - 2011
    Jezik - angleški
    COBISS.SI-ID - 11943707