VSE knjižnice (vzajemna bibliografsko-kataložna baza podatkov COBIB.SI)
  • Exploring the strategic elements of backers' persuasion in reward-based crowdfunding [Elektronski vir]
    Grižančič, Sabina ; Drnovšek, Mateja, 1973-
    In this paper we investigate the strategic elements that project founders' use in reward-based crowdfunding cam- paigns to achieve a higher level of persuasion. Exploration of these elements not only ... provides insights into an entre- preneur's experience with crowdfunding but also provides material for comparing results reported by other (quantitative) studies. We conducted an empirical study with 13 Kickstarter project founders through in-depth, semi- structured interviews which were analysed through a reflexive thematic analysis approach. Drawing from our findings, we propose four strategic elements that founders use to persuade backers and achieve success drawing from individual- level experiences and observations.
    Vir: Economic and business review [Elektronski vir]. - ISSN 2335-4216 (Vol. 24, iss. 4, article no. 3, Dec. 2022, str. 222-239)
    Vrsta gradiva - e-članek
    Leto - 2022
    Jezik - angleški
    COBISS.SI-ID - 132053251

    Povezava(-e):

    https://www.ebrjournal.net/home/vol24/iss4/3/
    Digitalna knjižnica Slovenije - dLib.si
    Repozitorij Univerze v Ljubljani – RUL
    DOI

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