VSE knjižnice (vzajemna bibliografsko-kataložna baza podatkov COBIB.SI)
  • Protection of children as consumers [Elektronski vir]
    Kraljić, Suzana ; Drnovšek, Katja, pravnica
    In the era of rapid digitalisation, children are subjected to certain inherent risks in the digital environment – not only to pornography, scams, cyberbullying, malware or illicit data collection, ... but also in their role as consumers. The retail industry has recognised children as an increasingly important group and targets them with new marketing techniques (e.g. embedding products within a programme content, using viral or influencer marketing). Due to their young age and immaturity, children are more vulnerable when exposed to invasive advertising, which is why competent authorities are paying close attention. The paper discusses steps taken by the Slovenian authorities to protect their best interest and draws attention to the most recent developments in the area of EU consumer protection.
    Vir: Consumer protection in the European Union [Elektronski vir] : challenges and opportunities (Str. 135-151)
    Vrsta gradiva - e-članek ; neleposlovje za odrasle
    Leto - 2023
    Jezik - angleški
    COBISS.SI-ID - 141482243

    Povezava(-e):

    https://data.europa.eu/doi/10.2838/457132
    DOI

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