VSE knjižnice (vzajemna bibliografsko-kataložna baza podatkov COBIB.SI)
  • Marketing for hospitality and tourism
    Kotler, Philip, 1931- ; Bowen, John T., 1948- ; Baloglu, Seyhmus
    "Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-colour book discusses hospitality ... marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments." -- Provided by publisher
    Vrsta gradiva - knjiga ; neleposlovje za odrasle
    Izdaja - Eighth editon, global edition.
    Založništvo in izdelava - Harlow : Pearson Education Limited, 2022
    Jezik - angleški
    ISBN - 978-1-292-36351-6
    COBISS.SI-ID - 150442499

Knjižnica/institucija Kraj Akronim Za izposojo Druga zaloga
GEA College, Fakulteta za podjetništvo Ljubljana VSSPPO na dom 1 izv.
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