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Leading pharmaceutical innovation [Elektronski vir] : trends and drivers for growth in the pharmaceutical industryGassmann, Oliver, 1967-Pharmaceutical giants have doubled their investments in drug development in the past only to see new drug approvals remain constant. This book investigates and highlights a set of proactive ... strategies aimed at generating sustainable competitive advantage based on value-generating business practicesVrsta gradiva - e-knjigaIzdaja - 2nd ed.Založništvo in izdelava - Berlin : Springer, ©2008Jezik - angleškiISBN - 978-3-540-77636-9; 3-540-77636-2; 978-3-540-77635-2; 3-540-77635-4COBISS.SI-ID - 1540575711
Povezava(-e):
SpringerLink e-books 2008-2012Celotno besedilo dostopno za uporabnike SpringerLink slovenskega konzorcija neprofitnih institucij
Full text accessible to the users of SpringerLink Slovenian Consortium of Non-Profit Institutions
DOI
Avtor
Gassmann, Oliver, 1967-
Drugi avtorji
Reepmeyer, Gerrit, 1976- |
Zedtwitz, Maximilian von, 1969-
Teme
Pharmaceutical industry |
Technological innovations |
Pharmaceutical industry |
Technological innovations |
Case studies |
Drugs |
Research |
Management |
Drugs |
Research |
Management |
Case studies |
Drug Industry |
organization & administration |
Organizational Innovation |
Pharmacology, Clinical |
Research |
organization & administration |
Technology, Pharmaceutical |
Science économique |
Affaires |
Economie de l'entreprise |
Drugs |
Research |
Management |
Pharmaceutical industry |
Technological innovations |
Organizational Innovation |
Pharmacology, Clinical |
Research |
organization & administration |
Technology, Pharmaceutical |
Pharmaceutical industry |
Technological innovations |
Drugs |
Research |
Management |
Electronic books |
Drug Industry |
organization & administration |
Electronic books |
Case studies
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