VSE knjižnice (vzajemna bibliografsko-kataložna baza podatkov COBIB.SI)
  • Project marketing : a practical approach
    Phadtare, Milind Trivikram
    "This book is a comprehensive and practical guide to project marketing-a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ... ports, power, irrigation, commercial, and industrial buildings. The volume: 1. Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour; 2. Draws and adapts from extant marketing theory and provides real life case studies to demonstrate application of concepts; 3. Focuses on project marketing logic, marketing mix, negotiation techniques and strategies to aid contracting /sub-contracting firms realize better pricing and project profitability. An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations and startups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like"--
    Vrsta gradiva - knjiga
    Izdaja - 1st ed.
    Založništvo in izdelava - New York : Routledge, an imprint of the Taylor & Francis Group, 2023
    Jezik - angleški
    ISBN - 978-0-367-35090-1; 978-0-367-35091-8
    COBISS.SI-ID - 178116611

Knjižnica/institucija Kraj Akronim Za izposojo Druga zaloga
Univerzitetna knjižnica Maribor Maribor UKM na dom 1 izv.
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