VSE knjižnice (vzajemna bibliografsko-kataložna baza podatkov COBIB.SI)
  • The influence of English on the language of Croatian influencers on YouTube, Instagram and TikTok social media [Elektronski vir] : master's thesis = Vpliv angleščine na jezikovno rabo hrvaških vplivnežev na družbenih omrežjih YouTube, Instagram in TikTok : magistrsko delo
    Cilar, Ena
    The rapid spread of the English language, which is frequently referred to as a lingua franca, has had a significant impact on other languages and the peculiar language of computer-mediated ... communication. What is more, the Internet, social media and digital influencers are the key agents of both language change and changes in the modern society. Due to the globally growing popularity of social media influencers, the purpose of this thesis is to explore the ways in which their language use is affected by the globality of English, with a focus on Croatian influencers. Therefore, data for this paper are drawn from altogether 270 social media posts published by the eight most successful Croatian influencers on YouTube, Instagram and TikTok. The research methods include linguistic, thematic and content analysis. The results reveal that the use of "ad hoc loanwords" and intra-sentential code-switching are more common among Croatian influencers in comparison with outdated Anglicisms and inter-sentential code-switching. While the most frequently used loanwords among Croatian influencers belong to the categories of cyberculture and popular culture, the use of loanwords belonging to particular semantic fields is not strongly related to their thematic content categories. The importance and originality of this thesis are that it is the first study to provide new insights into the language use of Croatian influencers in relation with English as a global and leading online language. However, due to practical constraints, it is limited in terms of the research sample size and generalizability, which offers implications for further research.
    Vrsta gradiva - magistrsko delo ; neleposlovje za odrasle
    Založništvo in izdelava - Maribor : [E. Cilar], 2023
    Jezik - angleški
    COBISS.SI-ID - 179492355

    Povezava(-e):

    Digitalna knjižnica Univerze v Mariboru – DKUM

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