VSE knjižnice (vzajemna bibliografsko-kataložna baza podatkov COBIB.SI)
  • Revitalization of the Slovenian herbal market? : a mixed study approach = Revitalizacija slovenskog tržišta ljekovitog bilja? : istraživanje pristupom kombiniranih metoda
    Krsnik, Sabina ; Erjavec, Karmen
    Purpose – The study aims to identify the needs, barriers, and measures relevant for the revitalization of the herbal market in Slovenia. Design/Methodology/Approach – A mixed-methods approach was ... used in the study, with a quantitative online survey of Slovenian herbalists (N = 217) and in-depth interviews conducted with key Slovenian stakeholders in the field of herbalism (N = 18). Findings and Implications – Most Slovenian herbalists grow herbs as a hobby or as a supplementary farm activity; they have little land for growing herbs and thus also generate a low income. Most of them sell their products directly to consumers, with only one tenth selling herbs to retailers. As many as three quarters of the respondents are not a part of any organization which, along with lower prices, is the main barrier to a market revitalization. The in-depth interviews revealed a lack of interest in collaboration among herbalists because they find the existing situation to be sufficient to a certain extent, as demand is greater than their supply. The results show no evidence of an herbal market as it existed before Slovenia’s independence. Limitations – Since there is no census of Slovenian herbalists, the sample is not representative. Originality – There is a lack of understanding of the barriers to and measures for revitalizing the herbal market, especially in developed countries whose market was well developed decades ago, such as Slovenia.
    Vir: Tržište : časopis za tržišnu teoriju i praksu : znanstveni polugodišnji časopis = Market : review for marketing theory and practice : scientific semi-annual journal. - ISSN 0353-4790 (Vol. 35, no. 2, 2023, str. 205-221)
    Vrsta gradiva - članek, sestavni del
    Leto - 2023
    Jezik - angleški
    COBISS.SI-ID - 179928067

    Povezava(-e):

    https://hrcak.srce.hr/en/clanak/452135
    http://revis.openscience.si/IzpisGradiva.php?id=10231
    Repozitorij samostojnih visokošolskih in višješolskih izobraževalnih organizacij - REVIS

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