VSE knjižnice (vzajemna bibliografsko-kataložna baza podatkov COBIB.SI)
  • Gaining insight into consumers’ choice of preferred words [Elektronski vir]
    Cok, Lea ; Toroš, Ivan ; Nalesnik, Jan
    This research utilizes the MaxDiff method to categorize associations with the term trust and evaluate its effectiveness in advertising messages. Statistical analysis reveals significant differences ... among various word linked to term trust. Adjectives like reliable, loyal, and caring emerge as the most prevalent, reflecting respondent preferences. Furthermore, 80.8% of respondents prefer adjectives over nouns in associating with trust. By employing the MaxDiff methodology, this study offers valuable insights into nuanced perceptions of trust in advertising, facilitating the development of more impactful messaging strategies
    Vir: Advances in business related scientific research journal [Elektronski vir]. - ISSN 1855-931X (Vol. 15, no. 1, 2024, Str. 103-119)
    Vrsta gradiva - e-članek
    Leto - 2024
    Jezik - angleški
    COBISS.SI-ID - 198049539

    Povezava(-e):

    https://www.absrc.org/publications/absrj-2024-volume-15-number-1-lc/

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