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Rules to break and laws to follow : how your business can beat the crisis of short-termismPeppers, Don ; Rogers, Martha, 1952-How empowered customers and employees can be great for your business When employees can leap tall hierarchies in a single click, it not only flattens their org chart, but also elevates the importance ... of your corporate culture, transforming it into a management tool and a competitive advantage. And when customers can share their experiences electronically with millions, customer trust becomes more than a catchphrase; it becomes a business necessity--and a divining rod for any company's success over the long term. Even change itself is no longer a constant; it is accelerating. No matter how great their productor service is today, tomorrow it will still be just another commodity, and tomorrow will come faster than it used to. Big or small, manufacturer or service firm, in today's technology-augmented business environment companies will have to know how to harness the power of their connected customers and networked employees. They need innovation, creativity, resilience, and leadership to produce not just quarterly numbers, but genuine shareholder value. This book provides them with the tools to get there.Vrsta gradiva - knjigaZaložništvo in izdelava - Hoboken (N.J.) : J. Wiley, cop. 2008Jezik - angleškiISBN - 978-0-470-22754-1COBISS.SI-ID - 20051686
Avtor
Peppers, Don |
Rogers, Martha, 1952-
Teme
Success in business |
Customer relations |
podjetje |
poslovanje podjetja |
uspešnost poslovanja |
potošnik |
odnosi s strankami |
zadovoljstvo |
lojalnost |
tehnologija |
odločanje |
inovacije |
okolje |
kultura podjetja |
enterprises |
company performance |
business efficiency |
customer relationship |
satisfaction |
loyalty |
technology |
decision making |
innovations |
environment |
corporate culture |
corporate culture
Knjižnica/institucija |
Kraj | Akronim | Za izposojo | Druga zaloga |
---|---|---|---|---|
EF, Centralna ekonomska knjižnica, Ljubljana | Ljubljana | CEKLJ |
na dom 1 izv.
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Povezave do osebnih bibliografij avtorjev | Povezave do podatkov o raziskovalcih v sistemu SICRIS |
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Peppers, Don | |
Rogers, Martha, 1952- |
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