VSE knjižnice (vzajemna bibliografsko-kataložna baza podatkov COBIB.SI)
  • Consumer preference and product life cycle on Polish dairy market = Povpraševanje po mlečnih izdelkih na Poljskem
    Krajewski, Karol
    Fundamental importance when identifying factors which influence the life cycleof dairy products are the changing needs and preferences of consumers. Especially the health and safety element and ... convenience to use these productsare becoming increasingly important. The purpose of this paper was to study consumer preferences of selected dairy products during the different phases of their life cycle on the present Polish dairy market. Opinion polls and specially prepared survey questionnaires were chosen as the methods in theresearch on consumer preferences of selected dairy products. It was established that the effectiveness of marketing mix elements varies at the consecutive phases of the dairy product life cycle. In the case of new products, price does not matter much, while packaging and health qualities areperceived as very important. At the maturity phase all that really matters are the utility and nutritional values and the safety of dairy products.
    Vir: Tehnologija, hrana, zdravje. Knjiga del = Technology, food, nutrition. Proceedings (Str. P08-09, 414-417)
    Vrsta gradiva - prispevek na konferenci
    Leto - 1997
    Jezik - angleški
    COBISS.SI-ID - 2030712

Vnos na polico