VSE knjižnice (vzajemna bibliografsko-kataložna baza podatkov COBIB.SI)
  • The effects of engaging with content marketing on business outcomes for B2B service providers [Elektronski vir]
    Wang, Wei-Lin ; Malthouse, Edward C. ; Uzunoğlu, Ebru
    The B2B service industry has traditionally relied heavily on its salesforce, but intense competition is forcing service providers to find ways beyond the salesforce to attract prospects and retain ... clients. In response, content marketing (CM) is one approach that has become important in B2B markets. According to a survey of 1,102 B2B marketers in North America in 2016 by Content Marketing Institute and MarketingProfs (Pulizzi and Handley, 2016), 89% of the respondents use CM, and 88% consider it an important component of their marketing program.
    Vir: Advances in advertising research [Elektronski vir]. 9, Power to consumers (1 spletni vir (1 datoteka PDF ( str. 57-70)))
    Vrsta gradiva - e-članek ; neleposlovje za odrasle
    Leto - 2018
    Jezik - angleški
    COBISS.SI-ID - 203582723
    DOI

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