VSE knjižnice (vzajemna bibliografsko-kataložna baza podatkov COBIB.SI)
  • O socioloških izhodiščih okoljskih odnosov z javnostmi
    Drevenšek, Mojca
    The article discuses the specialities of environmental public relations in comparison to other specialist fields of public relations. The importance of being acquainted with historical ... (environmental) activities in the social environment and contemporary theoretical sociological environmental theories is stressed out. This knowledge can provide the environmental public relationsspecialist with a broader theoretical context to conceptualise his practical work with clients. A special emphasis is put on the influences and changes in understanding the relationship between the society (industry) and the nature. By knowing and accepting the fact that the perceptions of environmental problems and environmental risks are socially constructed, the environmental public relations specialists' understanding of their work in public relations is facilitated, starting from the situational analysis of (environmental) publics.
    Vrsta gradiva - članek, sestavni del
    Leto - 2002
    Jezik - slovenski
    COBISS.SI-ID - 21497437