VSE knjižnice (vzajemna bibliografsko-kataložna baza podatkov COBIB.SI)
  • Od stališč k socialnim reprezentacijam : sodobni socialnopsihološki pristopi k javnemu mnenju
    Ule, Mirjana
    For a long time the concept of public opinion adhered to the notion of consensus reached by means of the majority opinion. Such representation of public opinion was close to the idea of unanimous and ... silent compliance with the prevailing representations, viewpoints and values. This type of conformismwent hand in hand with mass consumption and uniform power of the mass media in developed industrial societies. The socio-psychological conceptsof public opinion which follow this paradigm are today losing their relevance and are increasingly less useful. The majority agreement is giving way to a delicate balance of opinions in which the opinions of influential minorities compete with each other, while the majority opinion is a temporary resultant of these mutual influences rather than a silent norm that necessitates agreement. In this paper I emphasize socio-psychological concepts(Moscovici, Mugny, Doise) that see the shaping of public opinion as the processing of the effects of influential minorities, social representations and inter-group attributions and validation processes (rational judgment). My thesis is that the basic theoretical concept on which rests the theory of public opinion is today in the process of changing as is the concept of public opinion in general.
    Vir: Družboslovne razprave = Social science forum. - ISSN 0352-3608 (Let. 18, št.41, december 2002, str. 11-31)
    Vrsta gradiva - članek, sestavni del
    Leto - 2002
    Jezik - slovenski
    COBISS.SI-ID - 21908317

    Povezava(-e):

    http://dk.fdv.uni-lj.si/dr/dr41Ule.PDF
    Digitalna knjižnica Slovenije - dLib.si
    Repozitorij Univerze v Ljubljani – RUL

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