VSE knjižnice (vzajemna bibliografsko-kataložna baza podatkov COBIB.SI)
  • Vloga trženja v ekonomski teoriji
    Sušjan, Andrej
    In the paper the absence of marketing from mainstream economic theory is attributed to the static concept of competition as a market structure. Marketing, on the other hand, is compatible with a ... dynamic view of competitionas a behavioural process. The latter approach can be found in classical economics and, nowadays, in institutionalist economic theories, suchas Austrian and post-Keynesian theory. For Austrian economists market is aprocess within which marketing is an integral part of entrepreneurial behaviour. In post-Keynesian theory marketing expenses are considered as firm's investment and post-Keynesian pricing models include the concept of product life cycle as derived from marketing practice.
    Vir: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 41, št. 5/6, sept./dec. 2004, str. 843-856)
    Vrsta gradiva - članek, sestavni del
    Leto - 2004
    Jezik - slovenski
    COBISS.SI-ID - 23383645

    Povezava(-e):

    http://dk.fdv.uni-lj.si/db/pdfs/tip20045-6susjan.pdf
    Repozitorij Univerze v Ljubljani – RUL

vir: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 41, št. 5/6, sept./dec. 2004, str. 843-856)
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