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  • Attitudes towards private labels - example of a consumer sensory evaluation of food in Slovenia
    Kuhar, Aleš, 1974- ; Tič, Tanja
    The study aims to extend the understanding of consumersʹ perception of private labelled food products in Slovenia. Consumer sensory test of sour gherkins was conducted in two experimental conditions ... where the effect of brand information on hedonic judgment was examined. The difference between private label and producer label products was especially scrutinized. Results show that consumers in Slovenia perceive private labels as a lower price alternative of comparable quality to producer brands. Disposable income and family size proved to have significant effect on propensity to buy private label food. Study confirms that the information about brand significantly affect consumer sensory judgment. The effect of assimilation has been confirmed also in the case of private label.
    Vir: Acta agriculturae Slovenica. - ISSN 1581-9175 (Vol. 91, no. 2, 2008, str. 379-390)
    Vrsta gradiva - članek, sestavni del
    Leto - 2008
    Jezik - angleški
    COBISS.SI-ID - 2367880

    Povezava(-e):

    http://aas.bf.uni-lj.si/september%202008/06kuhar.pdf
    Repozitorij Univerze v Ljubljani – RUL
    Digitalna knjižnica Slovenije - dLib.si
    DOI

vir: Acta agriculturae Slovenica. - ISSN 1581-9175 (Vol. 91, no. 2, 2008, str. 379-390)
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