VSE knjižnice (vzajemna bibliografsko-kataložna baza podatkov COBIB.SI)
  • Internet core and periphery from a marketing communications perspective
    Kropivnik, Samo ; Kejžar, Nataša, 1976-
    In this article, traditional approaches to Internet metrics are upgraded as part of a lengthy study with insights reached by utilising network analysis methods to improve understanding of ... conventional reach figures. Groups of structurally equivalent sites and browsing probabilities show relations between websitesʼ audiences and provide information missing in reach figures. A synergetic interpretation of both types of information enables more sophisticated marketing communications planning in the Internet. A national network of competing commercial sites is analysed as a case study.
    Vir: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 48, št. 6, nov.-dec. 2011, str. 1663-1675, 1713-1714)
    Vrsta gradiva - članek, sestavni del
    Leto - 2011
    Jezik - angleški
    COBISS.SI-ID - 30888285

    Povezava(-e):

    http://dk.fdv.uni-lj.si/db/pdfs/TiP2011_6_Kropivnik-Kejzar.pdf
    Repozitorij Univerze v Ljubljani – RUL
    Digitalna knjižnica Slovenije - dLib.si

vir: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 48, št. 6, nov.-dec. 2011, str. 1663-1675, 1713-1714)
loading ...
loading ...
loading ...

Vnos na polico