VSE knjižnice (vzajemna bibliografsko-kataložna baza podatkov COBIB.SI)
  • The language of appraisal in British advertisements : the construal of attitudinal judgement
    Križan, Agata
    The article explores the occurrence and frequency of use of attitudinal judgement in British advertisement texts. Judgement, as one of the main attitudinal categories in the discourse-semantic ... appraisal model (Martin and White 2005), is concerned with the evaluation of human character and behaviour. The article focuses on the judgement categories of capability and propriety, as the research described concludes that they are the most frequently occurring of the judgement categories. Some typical instances encoding capability and propriety are discussed in terms of explicit and implicit manifestation. The article demonstrates that capability and propriety often participate in attitudinal double-coding due to the brevity of advertising texts and the creativity of advertising language. Capability and propriety are strongly socially motivated: they impose values upon the potential consumer, and hence upon society, and through them create social roles for the participants in the advertising interaction.
    Vir: Time at the end of times (Vol. 13, no. 2, 2016, str. 199-220)
    Vrsta gradiva - članek, sestavni del ; neleposlovje za odrasle
    Leto - 2016
    Jezik - angleški
    COBISS.SI-ID - 63017570

    Povezava(-e):

    Digitalna knjižnica Slovenije - dLib.si
    Digitalna knjižnica Univerze v Mariboru – DKUM

vir: Time at the end of times (Vol. 13, no. 2, 2016, str. 199-220)
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