VSE knjižnice (vzajemna bibliografsko-kataložna baza podatkov COBIB.SI)
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  • Marketing and destination growth: [Elektronski vir] : a symbiotic relationship or simple coincidence?
    Prideaux, Bruce ; Cooper, Chris, turizem, 1952-
    This paper examines the relationship between destination growth and destination marketing by investigating the relationship between destination marketing organisations and local government ... authorities. A case study approach is adopted to explore this issue using two Queensland destinations, the Gold Coast and the Sunshine Coast. The findings of this research suggest that the manner in which private and public sector stakeholder organisations work together through a recognised destination marketing organisation will influence the overall rate of growth of destinations, particularly when origin markets are located in another state or overseas. In particular the study supports previous research findings that the role of local government authorities is essential if destination marketing authorities are to operate effectively.
    Vir: Journal of vacation marketing [Elektronski vir]. - ISSN 1479-1870 (no. 1, Vol. 9, 2003, str. 35-51)
    Vrsta gradiva - e-članek
    Leto - 2003
    Jezik - angleški
    COBISS.SI-ID - 66795523
    DOI

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