EF, Centralna ekonomska knjižnica, Ljubljana (CEKLJ)
  • International strategic management of brands and online firms : essays on perceived brand globalness, endorsed branding, and e-commerce firms' internationalization
    Sinning, Carolina
    The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived ... brand globalness as well as from the application of the endorsed branding strategy in terms of favorable consumer behaviour across nations. Moreover, she reveals successful time-based internationalization process decisions for e-commerce firms. About the author Carolina Sinning worked at the Chair for Marketing and Retailing at the University of Trier, where she received her doctoral degree
    Vrsta gradiva - knjiga ; neleposlovje za odrasle
    Založništvo in izdelava - Wiesbaden : Springer Gabler, 2022
    Jezik - angleški
    ISBN - 978-3-658-38049-6
    COBISS.SI-ID - 138908931
    DOI

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EF, Centralna ekonomska knjižnica, Ljubljana
izposojeno - na dom, rok vrnitve: 22.04.2024
Predvidoma na voljo po: 29.04.2024 (1. v čakalni vrsti)
Signatura – lokacija, inventarna št. ... Status izvoda
· Prosti p.
G1 SINNING C. International strategic
IN: 000252083 · Prosti p.
G1 SINNING C. International strategic
IN: 000252083 		izposojeno - na dom, rok vrnitve: 22.04.2024

Predvidoma na voljo po: 29.04.2024 (1. v čakalni vrsti)
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