Ekonomsko-poslovna fakulteta, Maribor (EPF)
POSLOVALNI ČAS/ IZPOSOJA NA DOM: Ponedeljek, Sreda, Petek 8.30 - 14.00. Torek, Četrtek 8.30 - 17.00. ČITALNICA: Ponedeljek, Torek, Sreda, Četrtek 8.30 - 17.00, Petek 8.30 - 14.00.
  • Entrepreneurial marketing : beyond professionalism to creativity, leadership, and sustainability
    Kotler, Philip, 1931- ...
    "Marketing legend Phil Kotler and his colleagues explain why the conventional "professional" approach to marketing is no longer enough. Marketers must be more entrepreneurial, creative, and ... risk-taking, if they are to adapt to the challenges of the post-pandemic digital world. Entrepreneurial Marketing explains the basics of professional marketing and marketing operations, but also how this foundation must support entrepreneurial thinking and risk-taking. This marriage of professional and entrepreneurship is the new capability marketers need to grow their companies in the next ten years. Each chapter starts with a global or regional case study"--Provided by publisher
    Vrsta gradiva - knjiga ; neleposlovje za odrasle
    Založništvo in izdelava - Hoboken (NJ) : John Wiley & Sons, cop. 2023
    Jezik - angleški
    ISBN - 978-1-119-83520-2
    COBISS.SI-ID - 183528195

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Mesto prevzema Status gradiva Rezervacija
Ekonomsko-poslovna fakulteta, Maribor
izposojeno - na dom, rok vrnitve: 14.10.2024
Predvidoma na voljo po: 15.10.2024 (1. v čakalni vrsti)
Signatura – lokacija, inventarna št. ... Status izvoda
 339.13 ENTREPRENEURIAL Marketing  339.13 ENTREPRENEURIAL Marketing izposojeno - na dom, rok vrnitve: 14.10.2024

Predvidoma na voljo po: 15.10.2024 (1. v čakalni vrsti)
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