Ekonomsko-poslovna fakulteta, Maribor (EPF)
POSLOVALNI ČAS/ IZPOSOJA NA DOM: Ponedeljek, Sreda, Petek 8.30 - 14.00. Torek, Četrtek 8.30 - 17.00. ČITALNICA: Ponedeljek, Torek, Sreda, Četrtek 8.30 - 17.00, Petek 8.30 - 14.00.
  • Innovation and communcation as dimensions of the marketing culture : their influence on financial performance in Slovenia's insurance and construction industries = Inovativnost in komuniciranje kot dimenziji marketinške kulture v luči finančne uspešnosti poslovanja v slovenski gradbeni in zavarovalniški panogi : primerjalna analiza
    Postružnik, Natalija ; Moretti, Melita
    This study explores the meaning and role of the marketing culture within organizations-specifically, innovativeness and internal communications, both of which have a significant impact on an ... organizationʼs financial performance. A qualitative study was conducted in the insurance and construction industries in Slovenia based on theoretical insights, in which 11 semi-structured interviews were conducted with top and middle managers of medium-sized and large organizations. Recommendations to be applied in practice and for further research are given based on the findings.
    Vir: Naše gospodarstvo : revija za aktualna gospodarska vprašanja = Our economy : review of current problems in economics. - ISSN 0547-3101 (Letn. 58, št. 1/2, 2012, str. 35-47)
    Vrsta gradiva - članek, sestavni del
    Leto - 2012
    Jezik - angleški
    COBISS.SI-ID - 4267991

    Povezava(-e):

    Digitalna knjižnica Slovenije - dLib.si
    Repozitorij Univerze na Primorskem - RUP

Vnos na polico