Ekonomsko-poslovna fakulteta, Maribor (EPF)
POSLOVALNI ČAS/ IZPOSOJA NA DOM: Ponedeljek, Sreda, Petek 8.30 - 14.00. Torek, Četrtek 8.30 - 17.00. ČITALNICA: Ponedeljek, Torek, Sreda, Četrtek 8.30 - 17.00, Petek 8.30 - 14.00.
  • The relationship of the Slovenian companies with their suppliers - modelling approach
    Iršič, Matjaž
    In the present paper we are dealing with the problem what is the level of development of companies' relationship with its supplier in the Slovenian purchasing market. The level of relationship with ... supplier is one of the most significant elements in the context of study of the developed concept of relationship marketing. During the research process we are investigating the level of development of the relationship on the sample of Slovenian companies using "Olsen-Ellram" modelling multifactor approach with two important dimensions: relative attractiveness of the supplier and intensity of the relationship. On the basis of weighted estimation we have found out that the level of development of such a relationship in the Slovenian companies is relatively low.
    Vir: Educational co-operation in an expanding Europe : proceedings of the 11th Annual Conference European Council for Business Education, June 9 - June 11, 2006, Cyprus (Str. 81-93)
    Vrsta gradiva - prispevek na konferenci
    Leto - 2006
    Jezik - angleški
    COBISS.SI-ID - 8976156

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