Fakulteta za turizem, Brežice (FTBRE)
  • Does the sequence of presentations matter for academic conferences? An application of the peak-end rule in event management [Elektronski vir]
    Godovykh, Maksim ; Hahm, Jeeyeon Jeannie
    In psychology, the peak-end rule has been used to describe the effects of emotional factors on live experiences. However, it has yet to be examined in the contexts of events and conferences. This ... study investigated the influence of conference presentation order, excitement following peak experience, previous conference experience, and time since one’s last visit on conference satisfaction and loyalty. Although no significant differences in satisfaction and loyalty were found with regard to the order of presentations, previous experience and time since last visit were found to have significant effects on attendees’ outcomes. End-of-conference peak experiences exhibited the strongest influence on loyalty.
    Vir: Journal of convention & event tourism. - ISSN 1547-0156 (no. 3, Vol. 21, 2020, str. 201-224)
    Vrsta gradiva - e-članek ; neleposlovje za odrasle
    Leto - 2020
    Jezik - angleški
    COBISS.SI-ID - 173394947

    Povezava(-e):

    https://www.tandfonline.com/doi/full/10.1080/15470148.2020.1760159

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