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  • Trust within interfirm cooperation : a conceptualization = Zaupanje v sodelovanju med podjetji : konceptualizacija
    Hatak, Isabella ; Rössl, Dietmar
    Trust is seen as an important factor enabling interfirm cooperation. However, questions as to the concept and determinants of trust still remain to be answered. Therefore, the main purpose of this ... paper is to conceptualise trust within B-2-B relationships by differentiating between its objective and subjective dimensions and by identifying its determinants. In its conclusion, the paper presents a model that hypothesises the effects of the trustor's and trustee's characteristics on trust-development within cooperation, allowing companies to exert influence specifically on the establishment and maintenanceof cooperative B-2-B relationships.
    Vrsta gradiva - članek, sestavni del
    Leto - 2010
    Jezik - angleški
    COBISS.SI-ID - 10445596