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  • Innovativeness of banks and insurance companies in developing markets : guidelines for success = Inovativnost bank in zavarovalnic na razvijajočih se trgih : vodila uspeha
    Nekrep, Mojca
    The article examines innovation activities in banks and insurance companies in Sloveniaʼs developing financial market. The importance of the efficient new financial services development process and ... the impact of three core factors (i.e., marketing synergy, organizational culture, and market characteristics) on the services success are stressed. Market characteristics are the most important success factor of new banking and insurance services. The liberalization of financial markets in the European Union has led to a search for new opportunities of global financial corporations in less developed financial markets. The consequence of the increased competition is the need for the innovation of domestic and conservative financial organizations.
    Vir: Naše gospodarstvo : revija za aktualna gospodarska vprašanja = Our economy : review of current problems in economics. - ISSN 0547-3101 (Letn. 59, št. 3/4, 2013, str. 39-49)
    Vrsta gradiva - članek, sestavni del
    Leto - 2013
    Jezik - angleški
    COBISS.SI-ID - 11471644

    Povezava(-e):

    Digitalna knjižnica Univerze v Mariboru – DKUM
    Digitalna knjižnica Slovenije - dLib.si
    DOI

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