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  • Empirical study of factors affecting the value of telecom services : exploring telecom services value model = Empirična študija dejavnikov, ki vplivajo na telekomunikacijske storitve : vrednostni model telekomunikacijskih storitev
    Sharma, Kirti
    This exploratory study investigated the evolution and changing definition of value proposition in the Indian telecom sector. Mobile phone users who had changed their mobile connection in the recent ... past were surveyed. The results indicated that, although the price in terms of call and SMS rates was previously regarded as dominant factors leading to consumer satisfaction, the definition of value has evolved with network connectivity, resulting in followed schemes emerging as the most influential factors. This paper proposes a value model and concludes with a discussion of contributions and proposed ideas for future studies in this area.
    Vir: Naše gospodarstvo : revija za aktualna gospodarska vprašanja = Our economy : review of current problems in economics. - ISSN 0547-3101 (Letn. 60, št. 3/4, 2014, str. 26-33)
    Vrsta gradiva - članek, sestavni del
    Leto - 2014
    Jezik - angleški
    COBISS.SI-ID - 11810844

    Povezava(-e):

    Digitalna knjižnica Slovenije - dLib.si
    Digitalna knjižnica Univerze v Mariboru – DKUM
    DOI

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