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  • Analysis of the customers' choice networks: an application on Amazon books and CDs data
    Batagelj, Vladimir ; Kejžar, Nataša, 1976- ; Korenjak-Černe, Simona
    Customer's choice implies some kind of relations among products. Customers' choices of products induce a network among them. Analyses of such networks can offer interesting information for marketing. ... In the paper some network analysis approaches are proposed to analyze such data. Two large networks obtained in 2004 from Amazon Internet bookstore and CD-store are used to illustrate these approaches. All analyses were done with program Pajek.
    Vir: Advances in methodology and statistics = Metodološki zvezki. - ISSN 1854-0023 (Vol. 4, no. 2, 2007, str. 191-204)
    Vrsta gradiva - članek, sestavni del
    Leto - 2007
    Jezik - angleški
    COBISS.SI-ID - 14372441

    Povezava(-e):

    http://mrvar.fdv.uni-lj.si/pub/mz/mz4.1/kejzar.pdf
    Digitalna knjižnica Slovenije - dLib.si

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