Narodna in univerzitetna knjižnica, Ljubljana (NUK)
Naročanje gradiva za izposojo na dom
Naročanje gradiva za izposojo v čitalnice
Naročanje kopij člankov
Urnik dostave gradiva z oznako DS v signaturi
  • Nevidna povezava ugleda države in podjetij
    Jančič, Zlatko
    The article deals with the phenomenon of country's image and its influence on the images of domestic companies. It is stated that image, reputation and identities are invisibly implied in the ... people's, organizations' as well as countries' behavior. In order to understand the interdependence of country's and companies' reputation, it is important to take into account the concepts of the state's and company's origin, since they offer the answers regarding the successfulness in international exchange. Finally, we analyze the neutral or endorsed image of Slovenia, being a young country in transition. We pose the question whether such image leads us towards the poverty chain or towards the wealth chain.
    Vir: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 35, št. 6, nov.-dec. 1998, str. 1028-1041)
    Vrsta gradiva - članek, sestavni del
    Leto - 1998
    Jezik - slovenski
    COBISS.SI-ID - 18913117

    Povezava(-e):

    Repozitorij Univerze v Ljubljani – RUL
    Digitalna knjižnica Slovenije - dLib.si

vir: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 35, št. 6, nov.-dec. 1998, str. 1028-1041)

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