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  • Evaluacija odnosov z javnostmi
    Kocjanc, Damjana
    Article presents an overview of use of evaluation theory in public relations. Need for public relations evaluation is growing rapidly during last few years. Reasons for that fact could be found in ... the growing reputation of public relations, in dissatisfaction of managers because of untagible results of public relations, their demands for justification of growing costs for realization of public relations programmes and in other factors.
    Vir: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 36, št. 4, jul.-avg. 1999, str. 668-678)
    Vrsta gradiva - članek, sestavni del
    Leto - 1999
    Jezik - slovenski
    COBISS.SI-ID - 19332445

    Povezava(-e):

    Repozitorij Univerze v Ljubljani – RUL
    Digitalna knjižnica Slovenije - dLib.si

vir: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 36, št. 4, jul.-avg. 1999, str. 668-678)

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