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  • Beyond western-oriented communication theories : a normative Arab-islamic perspective
    Ayish, Muhammad I.
    For many decades, communication as a theoretical field of study has been dominated by Western-oriented perspectives that arose in the context of media perceptions in Western Europe and North America. ... Western communication theories have been promoted around the world as possessing a strong element of universalism. In recent years, this approach has been challenged on the basis of obfuscating the cultural peculiarities of non-Western societies as significant components of communication theorization. In this article, the author presents a normative Arab-Islamic perspective as a basis for future communication theory building in the Arab-Islamic context. Drawing on the notion of "Worldview," the Arab-Islamic perspective identifies four antithetical conceptual constructs that bear on the nature of communication: individualism-conformity, transcendentalism-existentialism, intuitive-rationalprocesses, and egalitarianism-hierarchy. The author concludes that Arab-Islamic communication patterns are formalistic, indirect, hyperbolic, asymmetrical, metaphysical and orally biased.
    Vir: Javnost = The Public. - ISSN 1318-3222 (Vol. 10, no. 2, jun. 2003, str. 79-92)
    Vrsta gradiva - članek, sestavni del
    Leto - 2003
    Jezik - angleški
    COBISS.SI-ID - 22323805

    Povezava(-e):

    Repozitorij Univerze v Ljubljani – RUL
    Digitalna knjižnica Slovenije - dLib.si

vir: Javnost = The Public. - ISSN 1318-3222 (Vol. 10, no. 2, jun. 2003, str. 79-92)

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