Narodna in univerzitetna knjižnica, Ljubljana (NUK)
Naročanje gradiva za izposojo na dom
Naročanje gradiva za izposojo v čitalnice
Naročanje kopij člankov
Urnik dostave gradiva z oznako DS v signaturi
  • Constructing class, gender and nationality in socialism : a multimodal analysis of food advertisements in the Slovenian magazine Naša Žena
    Vezovnik, Andreja ; Kamin, Tanja
    The paper explores how advertisements in Slovenia's oldest women's magazine Naša Žena published during the socialist period from 1960 to 1991 construct gender, class and nationality. The findings are ... based on the method of multimodal analysis of and presented with regard to three representative advertisements for three decades. The paper shows how during the 1960s advertisements construct women's gender and class identity in line with the dominant socio-political socialist ideas. This is compared to the period of the 1970s when economic liberalisation was reflected in advertisements showing a working-class utopia of living a bourgeois lifestyle. The analysis concludes with the 1980s when Slovenia was foreseeing a new national identity detached from both socialist values and the Yugoslav identity.
    Vir: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 53, št. 6, nov.-dec. 2016, str. 1327-1343, 1509)
    Vrsta gradiva - članek, sestavni del
    Leto - 2016
    Jezik - angleški
    COBISS.SI-ID - 34576989

    Povezava(-e):

    Digitalna knjižnica Slovenije - dLib.si

vir: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 53, št. 6, nov.-dec. 2016, str. 1327-1343, 1509)

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