Narodna in univerzitetna knjižnica, Ljubljana (NUK)
Naročanje gradiva za izposojo na dom
Naročanje gradiva za izposojo v čitalnice
Naročanje kopij člankov
Urnik dostave gradiva z oznako DS v signaturi
  • The influence of relationship marketing components on export performance : a comparison of transitional vs. established markets = Vpliv sestavin trženja na podlagi odnosov na izvozno uspešnost podjetij : primerjava razvitih trgov in trga v tranziciji
    Zalaznik, Maja, ekonomistka ; Ekar, Aleš ; Virant, Vesna
    We present an updated Styles-Ambler model (2000), which explores the impact of relational variables on export performance. The model was initially tested in the UK and Australia. We extended previous ... research by testing the upgraded model in Slovenia. Most relationship components (e.g., cooperation, market knowledge, commitment, trust) influence export performance positively. However, some interesting differences arise when the results of the UK and Australian samples are compared to those of Slovenia.
    Vir: Naše gospodarstvo : revija za aktualna gospodarska vprašanja = Our economy : review of current problems in economics. - ISSN 0547-3101 (Letn. 54, št. 5/6, 2008, str. 9-18)
    Vrsta gradiva - članek, sestavni del
    Leto - 2008
    Jezik - angleški
    COBISS.SI-ID - 9650972

    Povezava(-e):

    Digitalna knjižnica Univerze v Mariboru – DKUM
    Digitalna knjižnica Slovenije - dLib.si

Vnos na polico