Narodna in univerzitetna knjižnica, Ljubljana (NUK)
Naročanje gradiva za izposojo na dom
Naročanje gradiva za izposojo v čitalnice
Naročanje kopij člankov
Urnik dostave gradiva z oznako DS v signaturi
  • The overall image of Slovenia among Croatian students of business and economics = Podoba Slovenije med hrvaškimi študenti ekonomije in poslovnih ved
    Ozretić Došen, Đurđana ; Škare, Vatroslav ; Krupka, Zoran
    The objective of the paper is to analyze the overall image of Slovenia among Croatian students of business and economics. A very short, relevant literaturere view on the country image construct is ... presented in the first part of the paper. The second part describes the methodology and results of the primary research. The research has shown that Croatian students of business and economics have homogeneous assessments of the Slovenian image dimensions of average and less importance for the overall country image profile. However, their assessments of four out of six image dimensions of the greatest importance are not homogeneous and depend on the level of experience they have with Slovenia. Students who are more informed about Slovenia have a more positive and a more complete picture.
    Vrsta gradiva - članek, sestavni del
    Leto - 2008
    Jezik - angleški
    COBISS.SI-ID - 9653788