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  • Market your way to growth : 8 ways to win
    Kotler, Philip, 1931- ; Kotler, Milton
    With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents ... eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy.
    Vrsta gradiva - knjiga ; neleposlovje za odrasle
    Založništvo in izdelava - Hobokon (NJ) : J. Wiley, cop. 2013
    Jezik - angleški
    ISBN - 978-1-118-49640-4
    COBISS.SI-ID - 21551846

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Knjižnica Celje
prosto - na dom, čas izposoje: 21 dni
Celje - paketnik
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Celje - strokovno gradivo 0000000659 KOTLER P. Market... IN: 4201309707 Celje - strokovno gradivo 659 KOTLER P. Market... IN: 4201309707 prosto - na dom, čas izposoje: 21 dni
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