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  • Podeželje in razvoj gastronomije v Sloveniji : teritorialne kolektivne blagovne znamke po modelu ʹIzvorno slovenskoʹ
    The publication presents the scientific background for establishing territorial collective brands according to the "Authentic from Slovenia" model for the development of the Slovenian countryside and ... building gastronomic tourism, based on short supply chains from the field to the plate and establishes a system of quality and origin of food for all accompanying stakeholders of a gastronomic rural destination. The model is based on systematic integration, training, consulting, quality assessment, granting the right to use the certificate, establishing a marketing, sales, logistics and continuous quality assurance system through planned monitoring of product quality and origin. At the first level, we build the primary offer, namely training and advising crop and food product providers to build stories with local added value that can be included in the dishes by caterers. On the second level, we create a locally recognizable offer of accommodation capacities, gastronomic events and experiences. The third level is intended for ambassadors of the collective brand. The fourth level is intended for the construction of a portal that enables communication between stakeholders within the destination and attracts the attention of demanding gastronomy researchers who are willing to devote their time and money to exceptional boutique experiences.
    Vrsta gradiva - znanstvena monografija ; neleposlovje za odrasle
    Izdaja - 1. izd.
    Založništvo in izdelava - Maribor : Univerza v Mariboru, Univerzitetna založba, 2021
    Jezik - slovenski
    ISBN - 978-961-286-430-9
    COBISS.SI-ID - 54305027
Signatura – lokacija, inventarna št. ... Status izvoda Rezervacija
Šentjur<br/>od&#160;0000000033&#160;PODEŽELJE<br/> IN:&#160;0133590Šentjur
IN: 0133590
prosto - na dom, čas izposoje: 21 dni
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