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  • MOGUCNOSTI PRIMJENE TEHNIKA...
    Speranda, Ivo

    Poslovna izvrsnost, 12/2008, Letnik: 2, Številka: 2
    Journal Article

    This article tries to demonstrate the possibilities of minimizing, if not avoiding some risk elements to which tourist companies in Croatia are exposed. Using futures markets makes possible for different business entities to achieve numerous advantages, the most important ones being neutralization of both merchandise and financial risks in business. Unfortunately, futures markets do not exist in Croatia and very few Croatian companies take part in world stock exchanges with such a trade pattern. On the other hand, tourism as a main driving force of the economy has two important features: exposure to various risks and low profitability which clearly indicate a high sensitivity of this branch. This paper briefly describes the main trading strategies at world futures markets. A hypothetical example of one tourist arrangement given in this paper shows all the advantages and benefits of hedging as a main risk protection strategy. Finally, this paper proposes that hedging should be a leading activity of tourist companies on world futures markets.