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Consumer behavior : buying, having, and beingSolomon, Michael R., 1956- = Соломон, Мајкл Р., 1956-Type of material - book ; adult, seriousEdition - 12th ed., global ed.Publication and manufacture - Boston [etc.] : Pearson, cop. 2018Language - englishISBN - 1-292-15310-5; 978-1-292-15310-0COBISS.SR-ID - 12903964
Author
Solomon, Michael R., 1956- = Соломон, Мајкл Р., 1956-
Topics
potrošnik |
psihologija potrošnika |
vedenjske znanosti |
behaviorizem |
psihologija osebnosti |
individualizem |
trendi |
potrošnja |
odločanje |
trg |
motiviranje |
komuniciranje |
nakup |
medkulturno delovanje |
consumer |
consumer psychology |
behavioural sciences |
behaviourism |
psychology of personality |
individualism |
consumption |
decision making |
market |
motivation |
communications |
segmentation |
purchasing |
cross-cultural activities |
cross-cultural activities
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Library/institution |
City | Acronym | For loan | Other holdings |
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Faculty of Economics, Belgrade | Beograd 6 - Savski venac | EFBG |
restricted loan – outside loan 2 cop.
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Solomon, Michael R., 1956- = Соломон, Мајкл Р., 1956- | ![]() |
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