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Principles of marketingKotler, Philip, 1931- = Котлер, Филип, 1931- ; Armstrong, Gary, 1943- = Армстронг, Гери, 1943-Type of material - textbook ; adult, seriousEdition - 17th ed., global ed.Publication and manufacture - Harlow (Essex) [etc.] : Pearson Education, cop. 2018Language - englishISBN - 978-1-292-22017-8COBISS.SR-ID - 24188646
Author
Kotler, Philip, 1931- = Котлер, Филип, 1931- |
Armstrong, Gary, 1943- = Армстронг, Гери, 1943-
Other authors
Opresnik, Marc Oliver, 1969- = Опресник, Марк Оливер, 1969-
Topics
Marketing |
Udžbenici |
trženje |
poslovno komuniciranje |
strategija trženja |
tržne raziskave |
vzajemno trženje |
okolje |
vedenje potrošnikov |
konkurenčne prednosti |
proizvodi |
blagovne znamke |
družbena odgovornost |
etika |
etika |
marketing |
business communication |
marketing strategy |
market research |
relationship marketing |
environment |
consumer behaviour |
competitive advantage |
products |
trademarks |
social responsibility |
ethics |
ethics
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Library/institution |
City | Acronym | For loan | Other holdings |
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Faculty of Economics, Belgrade | Beograd 6 - Savski venac | EFBG |
restricted loan – outside loan 2 cop.
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Kotler, Philip, 1931- = Котлер, Филип, 1931- | ![]() |
Armstrong, Gary, 1943- = Армстронг, Гери, 1943- | ![]() |
Opresnik, Marc Oliver, 1969- = Опресник, Марк Оливер, 1969- | ![]() |
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