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Marketing managementKotler, Philip, 1931- = Котлер, Филип, 1931- ...Type of material - bookEdition - 1st European ed.Publication and manufacture - Harlow, England ; New York : Prentice Hall, 2009Language - englishISBN - 978-0-273-71856-7; 0-273-71856-8COBISS.SR-ID - 39089250
Author
Kotler, Philip, 1931- = Котлер, Филип, 1931- |
Keller, Kevin Lane, 1956- |
Brady, Mairead |
Goodman, Malcolm |
Hansen, Torben
Topics
Marketing |
Europe |
Management |
Marketing |
Management |
marketing |
trženje |
management |
upravljanje |
trženjsko upravljanje |
strategija trženja |
strateško planiranje |
strateško upravljanje |
tržne raziskave |
tržna segmentacija |
tržne poti |
potrošniki |
priročniki
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Library/institution |
City | Acronym | For loan | Other holdings |
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Institute of Economic Sciencies, Belgrade | Beograd 6 - Savski venac | IEN |
not for loan 1 cop.
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Shelf entry
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Kotler, Philip, 1931- = Котлер, Филип, 1931- | ![]() |
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